We are looking for a talented Email / Digital marketing expert to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases and generating leads.
If you’re interested in web technologies and can generate innovative ideas to increase sales, we would like to meet you. As an Email marketing expert, your role is to reach customers through email campaigns and generate new leads.
• Identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Upgrade our email templates using graphics, personalization and advanced features
• Ensure prompt and accurate communication with clients via email to minimize
unsubscribes
• Create email databases for lead generation
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Ensure emails follow industry policies and best practices
• Proven work experience as an Email marketing manager or Digital marketing
specialist
• Hands on experience with HTML and content management systems
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• An ability to work under tight deadlines
• BSc degree in Marketing or relevant field